GN TEQ

Retailers across the world are sitting on millions in stock, knowing full well that shipping direct from source could unlock faster cash cycles, lower overheads, and improved margins.

Yet adoption of direct shipping remains under 20%. Despite the clear financial upsides; reduced working capital, fewer inventory costs, and freed-up revenue from warehouse operations, most retailers still hesitate. Why?

In this session, GN TEQ invites ecommerce leaders to ask the real question: To B2B2C or not to B2C? Is it time to rethink how parcels get to customers and whether holding stock is still the smartest move?

We’ll explore the costs of doing nothing, and why even retailers who see the benefits of direct shipping struggle to make the leap. We will dig into:

False barriers: from supplier readiness to quality control

Real-world stories: how brands phased into hybrid models without compromising speed or customer experience

The commercial dilemma: how traditional accounting hides the true cost of stockholding

How to test and scale direct shipping while keeping operations stable

This isn’t about picking sides. It’s about picking better. Join us to discover how hybrid models can unlock margin, speed, and sustainability without losing control.