OkéanYs

The situation: most brands sell online through website, marketplace, socials. 76% of consumers declare they research information online before buying a product. So, a brand must be active and visible online. But their sales network is often frustrated, seeing the brand as a competitor rather than a partner. Yet most brands cannot survive without resellers: losing more than 20% of them would put the company at risk of shutting down. Reconciling E-commerce and sales network is therefore a strategic challenge for any brand. In 2025, Omnichannel shopping continues to define consumer behaviour. Most consumers across the EU-5 are choosing a hybrid approach, combining the convenience of online shopping with the experiential aspect of in-store purchasing. (Mckinsey study) For brands without their own physical shops, the challenge is even tougher. Bruno Quarta, founder of OkéanYs, wanted to find a solution for enhancing multichannel strategies for these brands. He created a Product Locator designed especially for them. Thanks to algorithms, this Product Locator indicates whether a product is available or not in an independent shop, without using data from shops On a brand’s website, a widget can be added to show product availability by city. On each product page, a button “check availability of this product in stores” appears next to the “add to shopping bag” button. This Product Locator delivers 3 levels of impact:

• It boosts customers’ satisfaction (offering the choice between online and in-stores shopping increases customers engagement without harming e-commerce)
• It strengthens relationships between the brand and its sales network (shops directly benefit from brands’ digital visibility and see in-store traffic rise)
• It increases both sell-in and sell-out for the brand. An innovative solution to enhance multichannel strategies. Already successfully online for brands like Exacompta, Stabilo, Cristel