e-dialog GmbH

Determining the true incremental value of brand marketing has been a persistent challenge for e-commerce brands. While performance channels offer direct measurement, upper-funnel activities have remained notoriously difficult to quantify, forcing marketers to rely on slow, subjective methods like surveys or increasingly unreliable attribution models.

Focusing on incrementality, this presentation tackles the longstanding challenge of measuring brand marketing by introducing a modern, privacy-centric framework with Marketing Mix Modeling (MMM) and Geo-Lift Experiments. We will explore how to holistically quantify the contribution of each marketing channel and run controlled experiments to prove the causal, incremental lift of your campaigns. Join us to learn how to build a future-proof measurement strategy, confidently allocate your budget, and measure what was once unmeasurable to drive sustainable growth.