Sofia University

Seminar Proposal: This seminar explores how Artificial Intelligence transforms retail marketing communications, offering participants a highly visual, interactive, and multimedia experience. Designed for retailers, marketers, brand managers, entrepreneurs, IT and AI specialists, PR professionals, designers, journalists, and students, it combines theory with cutting-edge practice.

What makes it unique: Unlike standard marketing trainings, this seminar focuses exclusively on AI-generated retail communications. It integrates insights from consumer psychology, intercultural communication, semiotics, storytelling, mythology, film, art, music, and architecture—providing a multidisciplinary foundation rarely seen in the industry.

Content & Materials: Participants will engage with hundreds of world-class case studies—commercials, images, videos, posters, and films—showcasing the newest and most avant-garde AI applications. They will gain practical knowledge of: • Advertising, PR, promotions, direct marketing, and branding powered by AI. • AI’s role in customizing campaigns across consumer groups, cultures, and psychological approaches. • AI-driven design: packaging, shop architecture, POS materials, and retail branding. • Integration of AI marketing into social media (Facebook, Instagram, LinkedIn, X/Twitter), transmedia storytelling, and immersive technologies. • Innovative hi-tech tools, from interactive billboards to VR/AR, drones, and smart devices. Outcomes: Attendees will leave with a comprehensive understanding of AI’s ability to: • Accelerate creation of ads, visuals, music, and video at scale. • Lower costs while maximizing customization and creative diversity. • Enable transmedia and integrated retail marketing strategies with measurable ROI.

Format: The seminar is dynamic, interactive, and engaging, empathic and with the best and latest of world AI marketing retail comminications.