Verdel

This talk reframes Europe’s logistics challenge as a strategic choice, not a technology shortage. Global pressures - shifting trade lanes, regulatory complexity, rising service expectations, and capital discipline - expose a fragmented system that optimizes parts but underperforms as a whole. The argument is for innovation as disciplined redesign: simpler, interoperable processes, shared data where it matters, and AI used as an assistant to amplify human judgment in planning, promise - keeping, and exception handling. The narrative moves across three layers: a meta view that contrasts Europe’s structural constraints with its collaborative strengths; bridges to international cooperation and supply chains, where interoperability and trust become competitive advantages; and the SME/regional layer, where practical steps - modular tools, shared infrastructure, and community logistics - unlock reliability without monoliths. The core proposal is mindset and organizational change: from silo targets to system outcomes, from procurement - only thinking to product thinking in operations, from secrecy to pre - competitive collaboration, and from heroics to repeatable mechanisms. Entrepreneurship, in this frame, means building coalitions and standards that compound over time - keeping people in command and inviting AI to raise the ceiling, not replace the craft.