Identity Creative Studio

Federica Bruzzone is the founder of Identity Creative Studio, a brand strategist based in Zurich. She helps businesses cut through the noise and turn ideas into brands people truly connect with.

Known for making the complex simple, Federica combines sharp strategy with a human touch. She’s passionate about helping ambitious entrepreneurs and companies step into their next level — with brands that inspire, connect, and move business forward.

Energetic and sharp, Federica is also an active voice in Zurich’s business ecosystem, where she organizes events, leads workshops, and speaks on branding and communication as tools for growth.