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Most retail and e-commerce apps are built for transactions: browse, buy, repeat. The problem is that they miss the biggest opportunity: using in-app engagement to own customer relationships and unlock new revenue streams. This session reveals how leading retailers including Ulta Beauty and Harley-Davidson are turning static apps into dynamic growth engines by embedding personalized experiences, capturing rich first-party data, and activating it in real time. Attendees will learn:

• How to shift from anonymous traffic to loyal, data-rich communities • Proven playbooks for increasing conversion through personalization and engagement loops • Real examples of retailers driving revenue by monetizing in-app behavior

The takeaway: in the post-third-party data era, growth belongs to retailers who transform apps into personalization engines.