VEEPEE
Vortragstitel
Veepee's Brandsplace, a tailored marketplace to fit partner brands' needs
Vortragsbeschreibung
Veepee's marketplace, called "Brandsplace" stands out from the traditional marketplace model due to the autonomy it guarantees brands, allowing them to manage their online campaigns completely independently. On Veepee's Brandsplace, brands can synchronise the opening and closing of offers across multiple countries, with a level of flexibility that allows them to promote in-season collections and offer differentiated promotions. All within a premium and secure environment, designed to protect and strengthen the brand's image. Launched in 2018 in France, then in Spain, Italy and Benelux (2023), Veepee's marketplace has been recently launched in Germany. Veepee's Brandsplace represents a strategic growth driver for the Group, with overall growth of +15% in 2024.