123C Digital Consulting GmbH (Germany)., 123Consulting (Austria)

Digital transformation in e-commerce often gets lost in tool overload and fragmented tech stacks. This talk introduces the Digital First Agenda – powered by AI as a strategic framework for CEOs to gain clarity, prioritize investments, and harness AI where it really matters: in customer value, operational efficiency and revenue growth. Based on real-world insights and a 3-step agenda that turns complexity into action.