IMSHOP.AI

Retention and activation are the real growth drivers in today’s eCommerce. This session will show how leading brands are leveraging native mobile apps to build stronger customer relationships, increase repeat purchases, and reduce churn. We’ll explore key features that make the difference in user engagement and share a real case study from ECCO, the Danish footwear brand, in the US market, where mobile became the most effective sales and loyalty channel. Attendees will leave with a clear understanding of how to turn an app into a performance-driven asset, and how SaaS-based solutions make this possible at scale.