KATERYNA SLOBODA

eCommerce brands often treat the world as a single market, overlooking how deeply culture and local context shape consumer desire. This presentation explores how leaders can leverage geo-psychographic insights to design eCommerce journeys that resonate with local motivations, optimize UX, and drive measurable growth. Attendees will gain actionable strategies to transform cultural and location-based intelligence into stronger brand loyalty, higher conversions, and scalable global expansion.