Forest City Digital

Omnichannel shouldn’t mean “pay twice for the same sale.” In this fast-paced, practical session, Forest City Digital shows how to assign clear roles to Search, Social, Email/Lifecycle, and Marketplaces (Amazon, Zalando/OTTO) so they add incremental revenue rather than steal credit from each other. We’ll share anonymized snapshots from recent client engagements—think lean DTC teams on Shopify—covering audience partitioning, feed and catalog strategy, lifecycle automation that lifts repeat rate, and measurement that prioritizes profit over platform ROAS. Expect actionable tactics, lightweight testing frameworks, and a clean way to report MER/LTV by channel without double counting. We’ll also offer to walk through additional (anonymized) client work live, time permitting.