VenueX

While 80% of retail sales still happen in physical stores, most digital marketing measurement ignores what happens beyond the screen. Luxury and lifestyle retailers are investing heavily in digital ads but often lack visibility into how those investments drive foot traffic and in-store sales. This session will share how leading retailers like Boyner, Koçtaş, and Arçelik connected their store-level sales, inventory, and location data with ad platforms such as Google, Meta, TikTok, and Apple.

Attendees will learn how AI-powered data enrichment and prescriptive recommendations can improve signal quality, enable accurate offline ROAS measurement, and drive smarter budget allocation across channels. Expect actionable insights on:

Integrating offline CRM, sales, and inventory with digital platforms

Proving campaign impact on in-store visits and conversions

Leveraging AI to optimize campaigns across omnichannel touchpoints

This talk is designed for brands and agencies looking to break down silos between online and offline and unlock the true value of omnichannel marketing.