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Vortragstitel
Better Search & Product Discovery: Ensure your customers find the product they want or the product you want them to want.
Vortragsbeschreibung
The importance of product discovery in your customers journey. Some things are redlines for your potential customers. Your site doesnt work...they are gone; They cant find the product they are looking for (or something relevant to it) they are gone; They cant purchase it..they are gone! It doesnt matter how pretty your site is if they fall at one of the first hurdles