tubics GmbH
Vortragstitel
YouTube: How Europe’s Biggest Social Platform Can Supercharge E-Commerce Growth
Vortragsbeschreibung
YouTube isn’t just Europe’s largest social platform — it’s also the #1 global source for AI-related mentions and conversations. Riding this AI wave, the platform is rapidly evolving from a place to watch videos into a powerful engine for product discovery and e-commerce growth.
In this session, we’ll explore how retailers and brands can:
Harness AI-driven recommendations that connect products with the right audiences at the right time.
Use Shorts and creator-driven content to spark product awareness and impulse purchases.
Plug into Shopify and other integrations for seamless in-video shopping.
Learn from creators like MrBeast, who are pioneering YouTube-native retail strategies.
Activate in-video product links that convert viewers directly into customers.
Attendees will leave with clear strategies for combining AI, short-form video, and integrated shopping tools to unlock measurable e-commerce growth on YouTube.