Meltwater

How do people really spend their time online? Where are they discovering new brands? And how is AI changing the way consumers engage with content and commerce?

This session reveals exclusive insights from the brand-new Global Digital Report 2026: A deep-dive into digital behavior across social media, search, online shopping, and mobile usage. Based on millions of data points from over 40 countries, the report highlights emerging trends that will shape the future of e-commerce and digital engagement.

Expect surprising shifts in platform usage, new generational behavior patterns, and a data-backed answer to what matters now in digital communication.

Whether you work in digital marketing, brand building, or communications: This talk will help you future-proof your strategy with the most up-to-date data on how people behave online.