ARCTIC GmbH

I studied law and psychology. A few years ago, this prompted me to take a closer look at the behavior of customers and sellers in online businesses. Why is there a statutory right of withdrawal? Perhaps because sellers made false promises? Why is it that anchor prices or promotional prices, according to Daniel Kahneman, can only be used for a limited time by law? Perhaps sellers have started to abuse this very effective psychological tool? How do customers react to dynamic pricing? Is it possible that people accept it with a fist in their pocket when it comes to airline, hotel, or concert tickets, but know deep down that they are getting the same thing for a much higher price? In all cases, their own profit is put first. So much so that lawmakers obviously had to intervene. Let's think about how we can find ways to put the customer back at the center and bind them to us with our product or service. Let's listen to Walt Disney once again: Money is just fuel; it's about the customer's happiness and freedom.