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10. EDITION
17.–18. FEBRUAR 2026 • MESSE BERLIN

Sereact

Logistik, Fulfillment & Optimierung
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Vortragstitel

From Pilot Theatre to Production Reality: Why Most Robotics Fail and How AI Makes Them Work

Vortragsbeschreibung

Warehouses are full of robotics pilots that never made it past the demo stage. The first generation of automation was rigid, slow to adapt, and rarely delivered the promised ROI. In this session, Ralf Gulde will break down why most robotics projects stall and share the lessons from moving AI-driven systems into daily production. You will hear real examples of how adaptive intelligence changes the game, how to judge a pilot before it wastes another year, and what it takes to scale robotics from one test cell to fleet-wide operations.

Call for Speakers - E-commerce Berlin Expo