PushPushGo

With acquisition costs rising and customer loyalty harder to secure, the way brands communicate can make or break the customer journey. Finding the balance between visibility and subtlety is now one of the biggest competitive advantages.

During this session, we will share five practical principles for using on-site tools (pop-ups, onsite messages) with off-site channels (push notifications, WhatsApp) to guide customers without overwhelming them.

We’ll explore how e-commerce brands can design and deliver messages that:

• capture attention without causing fatigue,
• build trust while supporting the sales funnel,
• turn occasional visitors into long-term customers.