Buzket

Multi-brand retail makes up nearly 60% of fashion distribution in Europe. Hence, we cannot speak about more conscious consumption without also holding retailers accountable for the choices they make, the assortments they build, and the systems they rely on. Consumers continue to make poor fashion choices unless ethical choices become more accessible (Carolyn Mair, The psychology of fashion) If wholesale continues to operate with an outdated mindset and with a purely commercially driven logic, innovative brands remain invisible and responsible choices stay inaccessible. To truly transform fashion, we must rethink B2B commerce — empowering retailers to become agents of change rather than bottlenecks of innovation.

Talkingpoints:

We don’t lack innovation in fashion — we lack the infrastructure to scale it

The use of B2B Commerce Technology to improve market access

Modern retail curates consciously, connects digitally, and creates unique experiences