SoPost

Connecting the Dots: Turning Customer Data into Lasting Relationships will explore how brands can unify fragmented customer insights into meaningful, actionable journeys that drive loyalty and retention, focusing on strategies for building communities and long-term advocacy. Anchored in SoPost’s value proposition of creating authentic, data-driven connections through product sampling, this session will show how brands can not only collect data but use it to deliver value, strengthen relationships, and achieve measurable growth.