Netresearch DTT GmbH

Digital transformation in the Mittelstand is less about chasing the next hype — and more about building trust, clarity, and sustainable growth. This talk introduces the “Bergführer” model (a mountain guide for digital sales and commerce): a practical framework for guiding companies step by step through digital transformation. Attendees will learn why entrepreneurs don’t need AI gurus, but experienced partners who understand both opportunities and risks. The session shares lessons from 25+ years of digital business, showing how to build long-term client relationships and make transformation manageable, measurable, and successful.