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10. EDITION
17.–18. FEBRUAR 2026 • MESSE BERLIN

Lisa&

Marktplätze, Multichannel & Omnichannel
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Vortragstitel

Reimagining Commerce: Why Rental is the Future of Consumer E-Commerce

Vortragsbeschreibung

Reimagining Commerce: Why Rental is the Future of Consumer E-Commerce

Description: The world of commerce is shifting. Consumers are no longer defined by what they own, but by the experiences they seek and the values they live by. Rental is emerging as the answer—a model that combines access with freedom, sustainability with style, and innovation with impact.

In this presentation, we’ll explore how rental is unlocking a new era of consumer e-commerce:

From ownership to access: Why tomorrow’s shoppers choose flexibility over permanence.

A greener future: How rental fuels the circular economy and helps brands lead with purpose.

Stronger connections: Building loyalty through ongoing relationships, not one-time purchases.

The pioneers: Inspiring stories of companies already shaping this revolution.

The opportunity ahead: What it means for brands ready to innovate and consumers eager to embrace change.

Rental isn’t just a business model—it’s a movement. One that’s transforming how we experience products, how we connect with brands, and how we imagine the future of commerce.

Call for Speakers - E-commerce Berlin Expo